In time for the 50th anniversary of the occupation of Czechoslovakia by the armies of the Warsaw Pact, Czech Radio has created unique content that uses the AR (Augmented Reality) and VR (Virtual reality) technologies for the first time in its history. The project entails the Return to 68′ mobile app and a full-scale VR installation. The whole project was brought to life in cooperation with Brainz VR, a company specializing in this technology.
Czech Radio is constantly looking for new ways to reach out to its current audience with its program offer. Digital technology is not perceived as a competition of traditional radio broadcasts but as a new means of spreading content through channels that respond to current needs and habits of existing and future listeners. The physical VR installation offers two synchronized virtual scenes with different perspectives for two users at the same time, with an emphasis on working with sound design and subwoofer vibrations, which represent the famed fourth dimension of the VR experience.
The VR installation, as well as the mobile app, were developed as part of the Project 68’ with which Czech Radio commemorated the events of August 21, 1968. The development of the VR installation and the mobile app was in part sponsored by the Innovation Fund of the European Broadcasting Union dedicated to the development of the future of audio content, Czech Radio is an active member of the European Broadcasting Union.